42 Entertainment is an interactive marketing company best known for their alternate reality games (ARGs). They are the ones behind campaigns such as I Love Bees for Halo 2 and Why So Serious? for The Dark Night.
While I interned at 42 Entertainment, I received firsthand experience in learning how to design for and engage different audiences in interactive ways. I participated in ideation with the other designers for various projects in development—everything from geomobile scavenger hunts to escape rooms—and designed analog puzzles that launched to the public. It was an incredible opportunity to learn more about the immersive entertainment industry.